November 12-14, Dusit Thani Hua Hin, Cha-Am, Phetchaburi City

PATA Destination Marketing Forum 2024, co-hosted by the Thailand Convention and Exhibition Bureau (TCEB), Phetchaburi City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the support of the Tourism Authority of Thailand (TAT), will provide an unprecedented opportunity to explore Phetchaburi’s natural landscapes and cultural treasures and offer a unique opportunity for networking, learning, and discovery.

Located in central Thailand, approximately 3.5h-drive away from Bangkok, Phetchaburi Province was named a Creative City of Gastronomy by UNESCO in 2021. Travellers will be captivated by the destination’s vibrant local cuisine, showcasing the province's farm-to-fork practices.

Beyond its delicious dishes crafted from fresh produce and seafood, Phetchaburi Province boasts many stunning attractions, including the picturesque views along Cha-Am Beach, a serene beach retreat located less than 200 km south of Bangkok and just 20 km north of Hua Hin, as well as an enchanting community-based tourism experience at Old Phetchaburi Town Riverside Community, and so many more.

PATA Destination Marketing Forum 2024

The PATA Destination Marketing Forum 2024 carries on the desire to help secondary and tertiary destinations responsibly grow and develop into widely recognised tourism attractions. The format is collaborative and informative, delivered through a two-day programme focusing on leveraging rich cultural heritage, innovative destination marketing strategies, and tourism's transformational power.

The event offers a unique opportunity for networking, learning, and discovery. It is scheduled for November 12-14 in Cha-Am, Phetchaburi Province, Thailand.

Smart casual is the official dress code during the event.

The 3-day event includes:

1-day Conference

1-day Destination Experience

Networking Sessions across 3 days

Featured Speakers

Peter Semone
Chair, PATA

Noor Ahmad Hamid
CEO, PATA

Thapanee Kiatphaibool
Governor, Tourism Authority of Thailand (TAT)

Chiruit Isarangkun Na Ayuthaya
President, Thailand Convention and Exhibition Bureau (TCEB)

Dr. Supawan Teerarat
President, National Food Institute, Ministry of Industry, Thailand; Former Senior Vice President, Thailand Convention and Exhibition Bureau, Prime Minister’s Office

Gp. Capt Athikun Kongmee
Director General, Designated Areas for Sustainable Tourism Administration (DASTA)

Dr Chuwit Mitrchob
Deputy Director General, Designated Areas for Sustainable Tourism Administration (DASTA)

Deepak Raj Joshi
CEO, Nepal Tourism Board

Parichat Svetasreni
Mega Events and World Festivals Director, TCEB

H.E. Faiyaz Murshid Kazi
Ambassador, Embassy of the People’s Republic of Bangladesh in Bangkok

Mike Stewart
GM Thailand, Laos and Myanmar, Intrepid Travel

Prabha Nayar
Brand Strategist & Creative Director, Epic Works Consultancy

Kritsanee Srisatin
Founder & Managing Director, Stream Events Asia Ltd.

Ta Van Tuan
Director, Product Development and Innovation, Action on Poverty

Sarah Mathews
Managing Director, e-Tourism Frontiers

Tanai Potisat
Founder, ReCharge Energy Co Ltd

Kosol Saengthong
Founder, Roum-Jai-Tam-Roy-Pho Network Community Enterprise

Prof. Dr. Suchana Chavanich
Marine Biologist & Professor, Department of Marine Science, Faculty of Science, Chulalongkorn University

Dr. Peeradorn Kaewlai
Associate Professor of Architecture, Faculty of Architecture and Planning, Thammasat University

Leigh Higgins
General Manager, Feast Thailand

Arnon Wongchiang
Instructor, Management Hotel and Lodging, Faculty of Management Science, Silpakorn University

Narongchai Heamsuwan
Village Headman, Koh Jik

Mathew Ngau Jau
Sape Master, Sarawak, Malaysia

Adrian Milang
Cultural Practitioner & Community Manager, The Tuyang Initiative

Paul Pruangkarn
Chief of Staff, PATA

Pavnesh Kumar
Director - Sustainability & Research, PATA

Siripakorn Cheawsamoot
Deputy Governor for International Marketing Europe America Middle East and Africa, Tourism Authority of Thailand (TAT)

Content Creators

Hannah Dixon
CEO of Digital Nomad Kit & Creator of The Virtual Excellence Academy

Raiiq Ridwan
Traveller- 123/198 countries visited on a Bangladesh passport

Jason Rupp
Travel vlogger bringing you the real & unique locals experience

Carla Marie Rupp
Co-producer of the Jason Rupp & Travel Writer

Toti Maisto
Traveller, Digital Nomad, Backpacker

Luisa Yu
👵🏼 Visited every country in the world! 193/193

Programme

Nov 12
Registration


All Day

  • Registration

Nov 13
Destination Experience


All Day

  • Registration

Evening

  • Welcome Dinner hosted by the Tourism Authority of Thailand

Nov 14
Conference Day


Morning

  • Welcome Ceremony

    • Opening Remarks by Phetchaburi City, TCEB, TAT, DASTA, and PATA

  • Main Conference

    • Why Our Stories Matter

    • Niche Travellers, Big Impact

    • Community-drive Sustainability: Building a Future Through Responsible Development

    • Phetchaburi's Three Tastes: Salty

    • Community vs Tourism

    • Community vs Tourism Workshop

    • Community Wisdom Beyond Tourism: Convincing a Community to Care for its Coral Reefs

    • Phetchaburi's Three Tastes: Sweet

Afternoon

  • Main Conference

    • Embracing Cultural Heritage: A Journey Through Music and Tradition

    • Food is Always the Star of the Show

    • Phetchaburi in Focus: Social Media Contest

    • Street Food: Balancing Tradition and Hygiene

    • Phetchaburi's Three Tastes: Sour

    • Why Legacy Matters for MICE

    • The Disruptors of Discovery Are Coming

Evening

  • Farewell Reception hosted by AVANI+ Hua Hin Resort

Nov 15
Departure


All Day

  • Departure

Destination Experiences

Technical Tours in Phetchaburi Province, UNESCO Creative Cities Network – City of Gastronomy

Route 1: Sweet and Sour Tastes of Phetchaburi

Visit Phra Ram Ratchaniwet - the former Monsoon Palace of King Rama V, learn local gastronomic wisdom amongst toddy palms fields at Ban Rai Krang Community, and taste the balance of sweetness from toddy palm and sourness from local lime at Tham Rong Community.

Route 2: Artisans and Delicacies

Step on mountain tops to Phra Nakhon Khiri Historical Park - the former Summer Palace of King Rama IV and a long-standing signature symbol of Phetchaburi, experience a traditional performance of Grand Shadow Play in the Old Phetchaburi Town Riverside Community, and enjoy value-added Thai traditional desserts at Lung Anake Thai Desserts Factory.

Route 3-1: Biodiversity at Traditional Salt Fields: Coastal Ecology

Learn local biodiversity at Phetchaburi Aquacultic Demonstration Farm, enjoy salty wisdom and cuisines amongst traditional salt fields at Yung Gleua Restaurant & Café, and visit the unique beauty of Mrigadayavan Palace - the former Summer Palace of Love and Hope of King Rama VI.

Route 3-2: Biodiversity at Traditional Salt Fields: Bird-Watching

Watch migratory and resident birds in salt field habitats at Pak Thale Reserve, enjoy salty wisdom and cuisines amongst traditional salt fields at Yung Gleua Restaurant & Café, and visit the unique beauty of Mrigadayavan Palace - the former Summer Palace of Love and Hope of King Rama VI.

SOLD OUT

Registration

A cancellation fee of US $100 will be applicable for written cancellations received by PATA on or after October 11, 2024; US $10 Carbon Offset fee will not be refunded.

Questions about registration? Contact Events@PATA.org >

Due to limited seating, PATA Members are given priority on a first-come, first-serve basis.

Please be aware that any emails claiming to sell our mailing lists are fraudulent. We advise you to disregard such messages to protect yourself from loss. PATA will never sell your personal information. To learn more about how we protect your privacy, please visit our Privacy Policy, information on Internet Security, and Terms and Conditions.

Official Event Venue

Dusit Thani Hua Hin

Overlooking an idyllic stretch of sand on the Gulf of Thailand and surrounded by lush greenery, the Dusit Thani Hua Hin resort’s spacious grounds comprise an ornamental lake, lily pond, tropical gardens, two magnificent swimming pools and a range of recreational facilities.

Official Hotels

FULLY BOOKED

AVANI+ Hua Hin Resort
3-min drive to event venue

Single/Double Early-bird Rate:

  • Deluxe Room:
    THB 3,500

    Garden Access Room:
    THB 3,800

  • Deluxe Jacuzzi Room:
    THB 4,800

Inclusive of breakfast and 10% service charge & tax.

Dusit Thani Hua Hin 
Official event venue

Single/Twin Rate:

  • Deluxe Room:
    THB 4,500

  • Premium Ocean View:
    THB 4,800

Inclusive of breakfast and 10% service charge & 7% tax.

Long Beach Cha-am Hotel
20-min ride to event venue

Single/Double Rate:

  • Superior Room:
    THB 1,590

  • Deluxe Room:
    THB 1,790

  • Junior Suite:
    THB 2,590

Inclusive of breakfast and 10% service charge & 7% tax.

Tara Mantra Cha-Am Resort
20-min ride to event venue

Single/Double Rate:

  • Superior Room:
    THB 1,990

  • Deluxe Room:
    THB 2,290

  • Tara Deluxe:
    THB 2,290

Inclusive of breakfast and 10% service charge & 7% tax.

The Regent Cha-Am Beach Resort
20-min ride to event venue

Single/Twin Rate:

  • Superior Garden View:
    THB 2,200

  • Deluxe Sea View:
    THB 2,800

  • Regency Room:
    THB 3,400

Inclusive of breakfast and 10% service charge & 7% tax.

PDMF 2024 special rate available until Oct 22, 2024.

Getting There

Cha-Am lies 173 KM south of Bangkok on Phet Kasem Road. Just a few trains stop at the town’s railway station. Frequent bus and minibus services link Cha-Am with neighbouring towns, such as Hua Hin, and with Bangkok.

Visa

Please visit https://www.thaievisa.go.th/ for the nationalities that require a visa to enter Thailand. To apply, contact your local embassy.

All visitors must hold a passport valid for at least six (6) months.

Electricity

Thailand’s electricity is 220 Volts at 50 Hz. The power plugs and sockets are most commonly type A/B/C/O. The majority of sockets in Thailand are Type A- at hotels, coffee shops or airports.

  • The local currency is the Thai Baht (THB), and the timezone is GMT+7.

    1 USD = THB 35.79 (as of Jan 24, 2024)

  • Thailand's culture incorporates a great many influences as would be expected from its constantly changing government and kingdoms throughout the centuries. Religious influences have been mainly animism, Hinduism, Buddhism. Thailand's population is nearly 94% Theravada Buddhist.

  • A tropical climate characterises the climatic conditions in this region. During November, temperatures typically settle at around 31°C throughout the day and drop to around 25°C by the evening.

    Phetchaburi in November usually receives moderate rainfall.

  • The telephone country code for Thailand is +66. The area code for Cha-Am is +32. To dial to Thailand + 66 (country code) + 32 (Cha-Am area code) + number.

    The emergency hotline number for Thailand is 191.

Why Sponsor a PATA Event

Expand your network and grow your business

Business Growth


Network


Meet influential
and senior contacts 

Branding


Showcase your organisation

Education


Gain travel/tourism insights and knowledge

Questions? Please contact us at Sponsorship@PATA.org

Sponsors

PATA Destination Marketing Forum 2024 is proudly supported by:

Destination Partners

Farewell Dinner Sponsor

Partners

Event Tech Partners

Supporting Media Partners

Hotel Sponsors

Sponsor