GLP #TourismStrong Report: Lessons and Solutions for a Sustainable Tourism Future
Kennebunk, Maine, 18th March, 2021 - GLP Films (GLP), the award-winning content marketing agency dedicated to global sustainable tourism, is pleased to announce the publication of its free industry report: #TourismStrong: Lessons and Solutions for a Sustainable Tourism Future, available to download on their website.
As people worldwide mark the one-year anniversary of global lockdown, and reflect on the personal and professional losses incurred by so many, GLP builds on its commitment to bring the travel industry together at a time when it’s most needed.
Further to the success of GLP’s series of short films released in 2020, which featured over twenty tourism businesses, their stories of resilience, adaptation, and innovation as they faced one of the most challenging times in history, GLP is offering the free follow-up industry report: #TourismStrong: Lessons and Solutions for a Sustainable Tourism Future, available to download on their website.
Using the same hashtag as the title of the original film series, the aim of the #TourismStrong report is not only to mark this significant anniversary but also to create a framework for resilience and recovery for the travel industry. Using lessons learned from their industry partners featured in the original films, GLP shares clear solutions for the adventure, wellness, nature, outdoors, food, culture, and community-led sectors of the industry moving forward. GLP also shares this report as a way of recognizing the transformative work of travel professionals during the pandemic.
“Like everyone, we felt helpless when lockdown hit the industry. It was so sudden, it felt almost like an earthquake. Entering crisis mode, we reached out to our industry friends, many of whom are small community-led tourism operators. We were blown away by their stories of resilience and determination,” said Rob Holmes, Founder of GLP. “Making the #TourismStrong films reminded us all why we love this industry so much and it was an honor to share these people’s stories. Understanding that we are all in this together is what got many of us through, and still does. So we wanted to invite the industry to learn what we have learned from our colleagues while making these films. Our report shares this knowledge in a framework that is aimed at being forward-thinking and positive about the future of tourism.”
Media Resources:
1. #TourismStrong Video Series trailer: http://vimeo.com/video/510399185
2. #TourismStrong imagery: https://drive.google.com/drive/folders/1aulgcaHkrLry9vQr4xo2K-4_QBX0j_Z6?usp=sharing
This article is reposted with permission from GLP, a content marketing agency dedicated to global sustainable tourism, and valued PATA International Member. PATA proudly supports discussions around sustainability through the SDGs Matters guest post initiative. Please note that the views and opinions expressed in the article may not necessarily reflect the official policy, position or views of PATA or any of its employees.
