PATA Launched PATA Innovation Series and Workshops
PATA CEO, Liz Ortiguera, shared a message to our valued PATA community on Sept 2, 2021. Her note has been reposted below:
Dear PATA Members and Industry Colleagues,
As mentioned in PATA's 8-Point Plan to support the tourism industry's recovery, we've launched the PATA Innovation Series (Point #3) and workshops that give you hand-on, relevant advisory for your businesses in this recovery.
Lynda Williams' session on Top PR/ Marketing Tips for Hotels & Others actually provided very current, modern PR/Marketing advisory relevant to all players in the travel industry - from hotels of all sizes to tour operators.
And Alan Merschen's Pitch Perfect: Market Your Business Concept session on teaching you how to crystallise your business concept and pitch it broke our Zoom maximum of 1000 participants - and twice as many enrolled for it.
The concepts were relevant to anyone seeking to innovate, whether they are within a large company or breaking out with a small business. This session was so popular and relevant that we'll be launching a business manager and executives-only version of this in a few weeks time - focusing on intrapreneurship (innovating from within a company), as well as entrepreneurship.
Tune in next week for our session from accomplished professional travel photographer Scott A Woodward, who will deliver a two-day Digital Photography Workshop under our theme of Digital Marketing - relevant to anyone who takes photos with their phone (that would be everyone!). I look forward to seeing you there.
PS - If you'd like a wonderful nature travel break during your Zoom day, do check out the stunning, relaxing destination videos shared in our Nordic Tourism Collection session. Their videos provide the mini virtual travel escape that everyone would appreciate right now.
