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PATA Innovation Series: Digital Marketing for Small Businesses

How can small businesses and destinations attract their desired tourist profile? Peek into the mind of a high-spending tourist via Tripadvisor's latest research: The Economic Portrait of the Traveller. Understand the "Why?" and "How?" behind optimising your online reputation.

In this webinar, Tripadvisor will also share their latest APAC Travel insights alongside tips and tricks for Small Businesses and the Hospitality sector to grow their online reputation and hit their business goals and KPIs out of the park with free (and paid) Tripadvisor tools.

The webinar is open to public, but the recording and presentations are only available to PATA Members after the webinar and certificates are only given to registered PATA Youth members.

2 PM Singapore (11:30 PM New Delhi | 1 PM Jakarta | 3 PM Tokyo | 5 PM Sydney)

 

Speakers:

Julien Perol , Director, Hospitality Solutions, Tripadvisor

Julien joined Tripadvisor in January 2020 as Head of Sales and Customer Success for Hospitality Solutions in APAC. Based in Tripadvisor's regional headquarters in Singapore, Julien leads the team responsible for helping hotels and restaurants maximize their competitiveness and profitability by taking full advantage of their Tripadvisor business listing. Read more

Nishit Goel, Head of Business Development, Tripadvisor

Nishit joined Tripadvisor in 2022 as Head of the Business Development team for Hospitality Solutions, based in the Singapore office. In his role, Nishit leads the team responsible for helping hotels maximize their revenue and profitability by leveraging full-funnel marketing solutions on the Tripadvisor platform. Read more

Reshma Tharakan, Head of Customer Success, South Asia, Tripadvisor

Having joined TripAdvisor in 2019, Reshma Tharakan now heads the Customer Success Team for Hospitality Solutions in South Asia, catering to our partners spread across all major territories in APAC like Singapore, Thailand, Malaysia, Philippines and the Indian Subcontinent. In her role, Reshma is focussed on driving customer engagement, retention and satisfaction by enabling properties to leverage on their online reputation to maximise their presence on TripAdvisor and drive business growth. Read more

Host:

Aletheia Tan, Head of Member Engagement, PATA

Aletheia is a community builder at heart. She is currently based in Bangkok, Thailand as the Head of Member Engagement for the Pacific Asia Travel Association. Aletheia is responsible for the retention and engagement of new and existing members. Read more

 
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April 21

PATA Youth Meet Up

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April 28

PATA Youth Webinar: Enhancing Tourism Experience through Technology