At a time when borders are closed and travelers are asked to stay home, tourism brands are conflicted as to how they can remain relevant to their customers. One way to address this is through an effective marketing and communications strategy. But one of the biggest challenges we have in the 21st century in terms of the communications environment is bringing together the world of policy-making and of public affairs with the world of storytelling and creative development. Therefore, how do we make sure that these two crucial factors of effective marketing communications blend seamlessly and convey a proposition that our customers cannot refuse?

In this session, Elizabeth Linder will share relevant and helpful insights that could help travel and tourism brands and businesses get the pulse of the customers that matter to them, leading to a well-thought out marketing communications strategy. 

Speakers

Elizabeth Linder, Executive Director, Beautiful Destinations

Elizabeth Linder is currently the Executive Director at Beautiful Destinations, leading the company's government relations and nation branding division. Elizabeth is at the forefront of advising Ministers, senior government officials, and think tanks such as Chatham House, where she is a Senior Fellow, on how they can help unlock opportunities especially at this difficult time. Read More

Roong Tepkaew, Manager - Membership Engagement, PATA

Roong Tepkaew is the Manager for Membership Engagement for the Pacific Asia Travel Association (PATA). Together with the director of membership, she is taking care of the PATA member community of over 800 members globally. She is responsible for member engagement projects and activities including the Member Directory, member communication etc. In 2019 she launched the PATA Spotlight webinar series, a platform where PATA members can share their expertise with tourism professionals and entrepreneurs across the globe.