With the strong comeback of competition between destinations in and outside Asia Pacific region, all possible means of influence are activated to move people to new places. In that context, data-based influencer marketing and user-generated content greatly help make a difference in destinations’ marketing mix, on condition that it is used efficiently. During this webinar, participants will learn more from international experts about best practises of influencer marketing and organic user-generated content boosting destinations’ appeal, with focuses on Asian and other international case studies.

What You'll Learn:  

1. The impact of influencer marketing in consumer choices

2. Rising topics influencer marketing can focus on in APAC region

3. How social data can unveil reputation drivers for travel brands

4. A Do’s & Don’ts Guide for an efficient influencer marketing  

5. Best practises for influencer marketing covering APAC and non-APAC examples

4 PM Singapore (9 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 6 PM Sydney | 8 PM Auckland)

Speakers

Olivier Henry-Biabaud, Partner & Managing Director, MMGY TCI Research

Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation. Read more

Mackenzie Bromely, VP, Social Media & Content Strategy, MMGY

As Vice President of Social Media and Content Strategy at MMGY, Mackenzie is dedicated to the good social media can do, striving to highlight strategic ways to drive travel inspiration to targeted audiences. She manages social media and content strategy teams with a unique focus on driving brand awareness through channel-specific content strategies, integrated campaign work, influencer marketing, content development and social media advertising. Read more