Cultural heritage and tourism are keenly intertwined. A local cultural experience is sought after by many travellers, and destinations around the world are wise to recognise the tourism dollars this can yield for their economy. Heritage tourism, when it works, can be win-win for all. For travellers, it’s a chance to learn, to throw yourself into an unfamiliar setting and experience the world from a different perspective, so desperately lacking during the pandemic. For destinations, tourism interest and dollars can help to preserve important history, both built and living. And for governments, there’s economic and political capital in the soft power of cultural tourism.
This panel will discuss best practices in cultural heritage tourism, with speakers from private and public sector. Panelists will explore how communities and destinations can better harness tourism to show the world what makes them unique, and in the process, make revenue to preserve significant buildings, traditions and skills for generations to come.
July 6, 3 PM Singapore (12:30 PM New Delhi | 2 PM Jakarta | 4 PM Tokyo & Seoul | 5 PM Queensland)
Speakers:
Steven Liew, Director of Public Policy, APAC, Airbnb
Steven Liew is Airbnb's Asia Pacific Director of Public Policy and is passionate about working with governments and other stakeholders to empower people and communities to share in the benefits of travel. He has close to three decades of experience working in both the technology and intellectual property law sectors. Read more
Laura Jones, Stakeholder & Industry Engagement Director, Tourism & Events Queensland
As Tourism & Events Queensland’s Stakeholder and Industry Engagement Director, Laura works strategically with various tourism partners, including regional tourism organisations, state and local governments, and tourism businesses, to foster collaboration and growth in Queensland's tourism sector. Read more
Sanghoon Lee, Executive Director of the Tourism Industry Division, Seoul Tourism Organization
Sanghoon Lee currently works as the Executive Director of the International Tourism & MICE Division at the Seoul Tourism Organization and oversees as many as 95 staff members belonging to eight departments. Read more
Montakarn Suvanatap Kittipaisalsilp, Programme Officer for Culture, UNESCO Bangkok, Thailand
Montakarn joined UNESCO in 2011 and is currently a programme officer for Culture at UNESCO Bangkok. With education background in linguistics, museology and cultural project development, she is responsible for implementing national and regional capacity-building projects on intangible heritage safeguarding. Read more