Understanding B2B travel partners has always been crucial to those destinations and tourism brands willing to be at the forefront of travellers’ minds. And it becomes even more important now during these unprecedented times.
Travel Consul, the leading travel marketing alliance, identified a research need and launched a first global study on travel distribution and the COVID-19 impact in June 2020.
A second report was released last month with over 1,000 travel executives (tour operators and agency owners) from over twenty outbound countries participating in this global survey.
In this webinar, you will learn about the main findings of this second round. Travel Consul market leaders from Australia, China and the USA will present the results from a global perspective to local particularities, followed by a panel discussion to provide further insights.
What you’ll learn:
The changing B2B as well as B2C distribution effectiveness, sales roles and consumer actions
What destination organisations can do to support distribution partners
Opportunities and considerations for businesses seeking to secure a share of Australian/Chinese travelers when borders open
How will the role of distribution partners (travel advisors) change in 2021 and beyond?
Speakers
Alan Elliot Merschen, Chair, Travel Consul; Partner, MMGY Global
Merschen created Myriad, specializing exclusively in the international travel industry with private clients and governments on five continents. For over 30 years, Merschen developed strategic solutions to client challenges, creating industry partnerships, research projects and global solutions. Today, Myriad represents more tourist offices than any company in North America. Read More
Sarah Anderson, Founder & Managing Director, GTI
Sarah Anderson is the founder and managing director of GTI, a leading tourism marketing agency with offices in Australia and New Zealand. Sarah has more than 20 years tourism marketing experience, having worked for leading travel wholesalers and global tour operators, as well as PR & Marketing agencies, in the UK and Australia. Read More
Reene Ho-Phang, Founder & Managing Director, BrandStory Asia
Reene Ho-Phang is the Founder and Managing Director of BrandStory Asia, an award- winning strategic Travel Marketing & Representation consultancy founded in 2003. Headquartered in Shanghai, BrandStory’s offices are based in the key gateway cities such as Beijing, Guangzhou, Chengdu, Xi’an, Hong Kong, Taipei and Singapore… Read More
Moderator
Paul Pruangkarn, Director- Communications & External Affairs, PATA
Paul oversees day-to-day operations of all communications and serves as the senior spokesperson for the Association. Paul works to enhance PATA’s public image through various media outlets and maintains the Association’s media partnerships with such organisations as BBC World News, National Geographic Traveller (UK), Skift, TTG Asia… Read more