The inbound market of Asia Pacific was severely affected by COVID-19 with an 83% decline in visitor numbers in 2020. The PATA Visitor Forecasts 2021-2023 report presents three scenarios where total visitor arrivals in the Asia Pacific will recover from 121.8 million in 2020 to 667.0 million, 523.1 million and 342.8 million in the mild, medium and severe cases, respectively by 2023. Compared with the 2019 level, the recovery rates in the three scenarios are 96.3%, 74.4% and 48.7%, respectively. The recovery rate is linked to the evolution of the global pandemic and the economic recovery over the three year period.
During this webinar, participants will have the opportunity to ask questions about the report and find out useful insights and analyses for the destinations within the Asia Pacific to prepare for and manage the negative impacts of the COVID-19 on their tourism industries.
What you’ll learn from HKPU:
The methods used in the PATA Asia Pacific Visitor Forecasts report series
Understanding the factors, especially COVID-19, that may have contributed to the future trends of tourism demand within the Asia Pacific
The extent to which COVID-19 would affect the demand for travel within the region under different scenarios
Possible suggestions about the ways in which the destination organisations/businesses could combat the negative impacts of COVID-19.
What you’ll learn from Euromonitor International:
The latest global economic outlook based on Euromonitor International’s latest research post-COVID-19
The historic economic performance of PATA destinations for metrics like GDP, disposable income and domestic tourism
The future outlook for PATA destination economies and consumer spending 2021-2024
What you’ll learn from TCI Research:
What is the state of the sentiment towards Asia from international markets viewpoints, compared to other regions
What drives the travel sentiment to Asia
Insights to activate for promoting Asia Travel in the expected rebound year
Speakers
Professor Haiyan Song, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Professor Haiyan Song is Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He has a background in Economics with a particular focus on tourism demand modelling and forecasting. He has published widely in academic journals and served as consultants for a number of international organisations and businesses related to tourism.
Caroline Bremner, Head of Travel Research, Euromonitor International
Caroline Bremner manages the global content strategy for the travel and tourism industry at Euromonitor International, which she joined in July 1996. Caroline has a degree in French (MA (Hons), University of Edinburgh) and Postgraduate Diploma in European Marketing and Languages (PG Dip, Napier University, Edinburgh).
Olivier Henry-Biabaud, Founder & CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation. Read more
Moderator
Dr Mario Hardy, CEO, the Pacific Asia Travel Association (PATA)
Dr. Hardy was appointed CEO of PATA in November 2014 and is also the past Chairman of the Board of Trustees of the PATA Foundation, a nonprofit organisation with a focus on the protection of the environment, the conservation of culture and heritage, and support for education. He has 30 years of experience in specialised aviation businesses focusing on data analytics and technology, coupled with several corporate leadership capacities. Read more
Host
Paul Pruangkarn, Director, Communications & External Affairs
Paul oversees day-to-day operations of all communications and serves as the senior spokesperson for the Association. Paul works to enhance PATA’s public image through various media outlets and maintains the Association’s media partnerships with such organisations as BBC World News, National Geographic Traveller (UK), Skift, TTG Asia… Read more