InterparkTriple selects Sabre GDS to boost growth and drive inbound tourism to South Korea

The ambitious travel technology platform is aiming to appeal to millions of tourists around the world, including increasing numbers of ‘set-jetters’

l-r, Charles Lee, Senior Director, Agency Sales, head of North and Southeast Asia, Sabre; Jun Shin, head of InterparkTriple's travel business group; Brett Thorstad, Vice Present, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. 

SINGAPORE and SEOUL, South Korea – 09 September 2024 –  Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new long-term, strategic partner agreement with InterparkTriple. Following the recently announced partnership agreement between InterparkTriple and Sabre to collaborate on AI-driven technologies, the ambitious travel technology platform will now also use Sabre’s global distribution system (GDS) to significantly enhance its geographic reach, using Sabre’s advanced APIs and extensive travel partner network to offer leading airline, hotel and other travel content, including NDC offers.

InterparkTriple is aiming to help South Korea attract 50 million inbound tourists annually by 2028, including by appealing to so-called ‘set-jetters’; visitors who are inspired to travel after seeing a destination on TV shows or movies. The new deal means InterparkTriple will have more content options at its fingertips to create the right itineraries for their travellers.

“Sabre’s technology is foundational to our growth strategy and will help to ensure we can grow faster than the market, both in Korea and globally, with appealing content that showcases Korea’s unique characteristics,” said Jun Shin, head of InterparkTriple’s travel business group. “We’re confident this will help Korea to fulfil its potential as a tourism powerhouse, making the national goal of attracting 50 million inbound tourists more attainable.”  

The company, which revealed its new name last June after a merger of travel platforms Triple and Interpark, plans to continue to develop and expand K-package tours, capitalizing on a growing global interest in Korean culture, and encouraging tourists to explore other parts of the country in addition to the usual visitor hotspots in Seoul.

“We’re thrilled to be working with InterparkTriple on multiple initiatives so we can further expand our footprint in this important marketplace and play an increasing role in South Korea’s burgeoning tourism industry,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. “You can have the best travel content in the world, but without the right technology partner, it’s impossible to grow in a significant way; it’s fantastic that InterparkTriple has selected Sabre’s GDS to elevate in South Korea and on the world tourism stage.”

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About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.     

About InterparkTriple

InterparkTriple is a global travel and leisure services company that operates Korea’s leading travel and entertainment platform, “Interpark,” together with the hyper-personalized travel platform, “Triple.” With a mission to make the world more exhilarating through travel and entertainment, InterparkTriple brings together both inbound and outbound travel experiences that go beyond the ordinary through seamless synergy between its two platforms. “Interpark” not only provides unparalleled flight booking services and vacation packages, but is also setting trends as a leader in the entertainment content industry based on its extensive performance and ticket inventory. “Triple” offers highly individualized information and features based on its leading big data and AI technology, creating a hyper-personalized travel ecosystem.For more information visit www./interparktriple.com/en.

Media Contact - Sabre 
Elizabeth Hands     
Sabre Public Relations – Asia Pacific     
Email: Liz.Hands@sabre.com     
Telephone: +65 8742 7720