PATA Thailand Chapter : Breaks New Ground by Monitoring Impact of Oct 6 Mass Killings on Brand Image
Bangkok, November 1, 2022 – The PATA Thailand chapter has conducted the first industry opinion survey to monitor the impact of the Oct 6 mass killings on the image and branding value proposition of Thailand as a tourism destination.
The tragedy sent shockwaves through Thailand and triggered deep soul-searching about how an otherwise peaceful, friendly and hospitable society is being impacted by political, financial, technological and economic pressures, and many other factors.
Because it also resulted in several days of international media coverage, the PATA Thailand Chapter Executive Committee felt it was important to get some feel for how it had impacted the generally positive image of Thailand and the Thai people.
A questionnaire with some basic questions in both Thai and English was drafted and circulated across several travel industry forums and educational institutions. A total of 127 responses were received within 72 hours.
See the charts with the full results below. Many comments were also received. These are being translated into both Thai and English and will be published later.
For further information, please contact Mrs. Ben Montgomery, PATA Thailand Chapter Chairperson, at benmo@chr.co.th or Mr. Imtiaz Muqbil, PATA Thailand Chapter Executive Committee member and Communications Advisor at imtiaz@travel-impact-newswire.com
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About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which including government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members' desktops and mobile devices anywhere in the world. PATA's Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.
PATA Thailand Chapter Chairman Office
c/o: Mrs. Ben Montgomery
Centara Hotels & Resorts, 25th Floor, Centara Grand at CentralWorld
999/99 Rama 1 Rd., Phathumwan, Bangkok 10330, Thailand
Mobile: +66 (0)81 308 9725 E-mail: benmo@chr.co.th
PATA Thailand Chapter Secretariat Office
c/o: PATA Headquarters
26th Floor, Gaysorn Tower, 127 Ratchadamri Road, Lumpini, Pathumwan, Bangkok 10330, Thailand
Tel: +66 (0)2 017 5757 E-mail: chapters@pata.org
Website: www.pata.org