Sabre and Malaysia Airlines enhance long-standing relationship with launch of NDC content
SINGAPORE AND KUALA LUMPUR, MALAYSIA – 23 January 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Malaysia Airlines’ NDC content is now available through the Sabre travel marketplace.
The new agreement builds on Sabre’s valued relationship with Malaysia Airlines, enabling the carrier to expand its offer-and-order based retailing to travel sellers. By activating NDC through Sabre, travel agencies and other sellers can gain a competitive edge by maximizing access to Malaysia Airlines’ real-time offers and rich content.
“We’re thrilled to take the next step in our retailing evolution with Sabre,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG). “We are already successfully using a broad suite of technology solutions from Sabre, and we’re excited to be adding our NDC content to Sabre's extensive marketplace. It's essential to us that we can provide travel sellers with the best omni-channel purchase experience when shopping for, and booking, our fares and offers. Joining Sabre’s growing family of NDC airlines will enable us to effectively provide our enhanced offers and rich content to travel sellers so they can make the best decisions for travellers.”
Sabre-connected travel sellers in key markets can now shop, book, and service Malaysia Airlines’ NDC offers, alongside traditional content options, through Sabre’s Offer & Order APIs, agency point-of-sale solution, Sabre Red 360, and Sabre’s corporate booking tool, GetThere. The carrier’s NDC offers are now available through Sabre’s marketplace in Australia, India, Indonesia, Malaysia, Singapore, and the United Kingdom, with additional markets to follow.
“Sabre is at the forefront of the NDC evolution, and we’re delighted to launch Malaysia Airlines’ NDC content as we continue to drive collaboration, shape the ecosystem, and pave the way forward for the offer and order-powered retailing of the future,” said Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre. “It’s essential that Malaysia Airlines has the capabilities it needs to get its content in front of the right travel sellers, as the carrier continues to ramp up services and introduce new products.”
Malaysia Airlines and Sabre have worked together for more than 20 years, with the carrier already using an extensive suite of Sabre technology, including Sabre’s GDS and a suite of network planning and optimization solutions. Sabre’s NDC capabilities integrate and normalize multiple types of content, putting NDC offers at agents’ fingertips alongside traditional options in Sabre points of sale. Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the Sabre GDS.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points. Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com and download the Malaysia Airlines app to get the latest promotions conveniently at your fingertips.
Media Contact - Sabre
Elizabeth Hands
Sabre Public Relations – Asia Pacific
Email: Liz.Hands@sabre.com
Telephone: +65 8742 7720