Sojern: 2022 Chinese New Year Travel Trends and Insights for Singapore
2nd February, 2022 -Sojern, a digital marketing platform built for travel marketers, shared travel trends and insights for Chinese New Year for Singapore. Key findings included:
1. International Searches & Bookings (Singapore) - Outbound and Inbound based on 15 days departure dates before & after 1st day of CNY
Searches/Bookings have increased dramatically this year, with searches outbound of SG at 4.4x and inbound to SG at 3.7x.
This is likely due to the increase in VTL lines that are operating this year compared to last year.
Compared to last year last year where people were travelling home, much of this increase are from people looking to travel leisurely - with searches up by 6.5x
2. Top leisure destinations, outbound from Singapore
Unsurprisingly Malaysia is the top destination with 56% of searches (likely families going home to visit for this extended holiday). We also see the usual - India, Australia & US - but with South Korea, Maldives and Germany popping up in the Top 10 destinations this year.
South Korea and Maldives are amongst "holiday destinations" boosted by the open VTL.
3. Lead time/trip duration, outbound from Singapore
There has been an increase in travellers looking to travel longer than a week this year to take full advantage of the short working CNY week in 2022.
To learn more about Sojern’s travel insights, visit: https://www.sojern.com/insights