Thailand Convention & Exhibition Bureau: MICE Industry Report For the 1st Quarter of January - March 2024
Thailand – 10 June 2024 - MICE industry signals a full recovery in 2024 with revenue growth driven by strong public and private sector support.
Q1 2024 saw Thai MICE industry revenue soar 99.3% to 36,550 million baht. Despite challenges, it's projected to surpass 2023 by 20%. Domestic and international MICE traveler numbers significantly increased. This report explores Thailand's MICE landscape, its High Value-Added Destination transformation, and emerging Middle East & Singapore's MICE hubs.
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