Top Attraction Pass Company Go City Announces Joint Venture With Big Bus Singapore
Jump on the Big Bus tour directly from Go City.
Pamela Wee, General Manager, Big Bus Singapore (3rd left);
Baidi Li, SVP Commercial – APAC, Go City (4th left) with the Big Bus Singapore team
Singapore - 28 September 2023 - Go City officially announced today their joint venture with Singaporean bus tour company, Big Bus Tours. This partnership between the two travel titans allows Big Bus customers to purchase the Go City Singapore pass without leaving the Big Bus platform. Via Go City, travellers can also experience a 1-day Big Bus Singapore Discover Ticket alongside Go City’s signature access to dozens of top attractions on one pass.
The Big Bus Singapore Hop-On-Hop-Off Sightseeing Tours is a flexible sightseeing pass that lets you embark and alight at your chosen stops anywhere along the bus’s route, and gives travellers the freedom to experience history and fun at their own leisure.
“This partnership solidifies our relationship as long-time industry partners not just in Singapore, but around the world. As we have the same goals of making city travel easy, flexible and fun, joining hands with Go City allows us to not only expand our mutual customer base, but propels us forward in our mission to showcase the best of Singapore to the region and to the world,” says Pamela Wee, General Manager, Big Bus Singapore.
Go City customers are able to purchase 1 day Big Bus flexi tickets directly from the app. With this ticket, travellers can choose to visit any of our 40+ theme parks, historical sites, walking and cycling tours, cultural experiences and other top tourist attractions and off-the-beaten track activities.
Southeast Asian inbound travellers are at an all-time high since the pandemic; and Singapore is often a pitstop for between long travels. A partnership with Big Bus is ideal for Go City to reach more in-destination travellers. More and more customers are purchasing Big Bus tickets on the fly, and this will allow Go City to tap into those customers. Even at the last minute, and during a short period of time, Go City is committed to providing travellers with the best and most attractions.
Echoing these sentiments is Baidi Li, SVP Commercial APAC, Go City. Li says, “We are thrilled to announce an exciting new partnership with Big Bus Singapore that is set to redefine city exploration. Through this collaboration, we are delighted to offer the Go City Singapore pass directly at their retail store. This partnership is a true win-win, propelling our mutual businesses into new horizons and ushering in an era of comprehensive travel choices for Big Bus customers to save more, experience more and have an always easy trip in the little red dot.”
Go City has been growing steadily and significantly in the APAC region; since travel restrictions lifted in Asia , the company has been aggressive on product expansions in key cities around the region. The Go City pass launched in Singapore in 2019; in the last two years, it has seen a large uptake in customers from medium and long haul markets such as Australia, the United States, United Kingdom, India, China and Japan, to name a few. Year-to-date, the Go City Singapore pass attracts 59% long haul customers from North America, Europe and Oceania, 33% medium haul customers from North Asia and 8% from short haul markets such as Southeast Asia including local customers from Singapore itself. The challenging achievement of bringing in international customers into Singapore to see the city’s wide variety of tourism offerings is an assurance that Go City’s long-term marketing strategies are capturing continued incremental growth.
Already the most popular multi-attraction pass in the U.S., mutually beneficial partnerships such as that with Big Bus, will put Go City well on its way to becoming the leading multi-attraction pass globally.
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ABOUT GO CITY
Go City is the most popular multi-attraction pass in the U.S and operates in over 25 cities across the globe. Partnering with over 1,500 attractions, tours and activities worldwide, Go City allows customers to experience everything a destination has to offer, while attraction partners receive incremental visitation and revenue.
Go City enables customers to lock in savings ahead of travel, while retaining flexibility to make plans as they go. All delivered digitally, the Go City app provides contactless entry at attractions by scanning the pass straight from a smartphone device. Go City transforms the way people experience the world's greatest destinations. They simply scan and enjoy, all at their own pace for a fraction of the retail cost.
For more information, or to experience Go City please visit www.gocity.com