‘TRAVEL INTELLIGENCE PARTNERS’ appointed by Agoda to represent sales in APAC and EMEA for its ‘Display Network’ product
Singapore, 1st September, 2020 – ‘Travel Intelligence Partners’ (TIP) has been appointed by digital travel platform Agoda, as their sales house for Agoda’s advertising offering, Agoda Display Network (ADN), across selected markets in the EMEA and APAC regions.
The collaboration is to help facilitate the rapid expansion of ADN’s advertising business to TIP’s vast network of travel marketers. TIP aims to connect its clientele spread across destination marketers, hospitality, finance, airlines and luxury brands with Agoda’s extensive global travel audience. In addition, the partnership will focus on further development and activation of ADN’s go-to-market strategy, custom-made for travel brands and marketing agencies around the globe.
Talking about this very special partnership, Prerna Pant, Director at TIP says, “Travel Intelligence Partners is delighted to be working with one of the most technologically savvy companies in the travel industry. We see an opportunity to introduce Agoda Display Network’s portfolio of media solutions to brands that are eager to reach consumers as they begin to plan and book their next trip. The pandemic has constrained global tourism in 2020 but we remain optimistic that leisure travel will make a big rebound when restrictions are lifted. We look forward to working closely with Agoda whilst playing an important role in our industry’s recovery.”
“Agoda is an expert at using technology and our marketing optimization expertise to help partners reach their desired audiences. We launched ADN to help other peripheral brands in the travel space, or those wishing to reach an active travel audience, to easily and cost effectively target this audience. Our partnership with Travel Intelligence Partners will help us to facilitate these ambitions further in Asia Pacific, Europe and the Middle East. Their sales capability will help us to bring on all types of businesses from SMEs to international household names, so we can help them to connect with the right audience as travel starts to pick up again,” said Damien Pfirsch, Vice-President, Strategic Partnerships and Programs at Agoda.
About Agoda
From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions. In 2019, Agoda added a flight product and packages to help make travel even easier.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.
About Travel Intelligence Partners
Travel Intelligence Partners (TIP) is a digital consultancy and sales-as-a-service hybrid platform for the travel industry. With a focus on the EMEA and APAC regions, TIP advises clients on the development and activation of their client’s go-to-market strategy in new markets. In addition to the consultancy platform, TIP has launched a venture studio to foster early stage startups that are focused on demand intelligence solutions in the leisure travel space. Headquartered in Singapore, TIP plans to open satellite offices in Dubai and a location in Europe later this year.
For all media enquiries:
Agoda
press@agoda.com
Travel Intelligence Partners
Prerna Pant+65 81333243