Albert Yip

Director General, Sanya Tourism Board

Mr. Yip was born and raised in a business family and graduated from the UK with degrees in biochemistry and English law. During his time in the family business, he came across the fields of business aviation, property development, F&B, and investment. Mr.Yip has comprehensive insights and comes up with innovative ideas concerning the development of tourism and related industries.
In October 2021, Mr. Yip joined the Sanya Municipal Government and became the Director General of the Sanya Tourism Board with the mission to promote Sanya. Mr. Yip is the first non-local mainland Chinese to become a legal representative of a statutory body in mainland China, and this is one of the significant innovation steps under the framework of the Hainan FTP. Mr. Yip’s aviation field background facilitates the opening of new direct flights to Sanya from all over the world. Under Mr. Yip’s leadership, the Sanya Tourism Board expanded the scope of its responsibilities, focusing on the organization of large-scale international events and the introduction of world- famous brands to Sanya, thus attracting high-end tourists to the city.