Sonal Patel

VP, APAC, Quantcast

Sonal Patel has over 20 years of digital industry experience, specialising in ad tech, mobile, e-commerce, and programmatic advertising. Currently, as Vice President of APAC at Quantcast, Sonal leads the business’s growth across the Asia-Pacific region.

Sonal was instrumental in expanding RightMedia Advertising Exchange in Hong Kong and Southeast Asia, leading to its acquisition by Yahoo, where she managed the Yahoo Audience Extension network. Her previous leadership roles include Director of Mopub JAPAC, Vice President of AppNexus APAC, and President of Programmatic Services & Product APAC at Dentsu. She is also a board member at IAB SEA+India.