April 21 - 23, İstanbul
Full Programme
Mon, April 21
PATA Executive Board Meeting (Executive Board members only)
Venue: Cihangir, B Fl.
0900-1230
Registration
0830-1700
0900-1200
Offsite Experience
1230-1330
PATA Executive Board and Delegate Lunch
Venue: Restaurant
1330-1500
Industry Roundtable
Venue: Pera, B FI.
Education Roundtable
Venue: Tophane, B Fl.
1330-1500
Honours Committee Meeting (For Committee Members only)
Venue: Clihangir B Fl.
1330-1500
1500-1515
Networking Coffee Break
1515-1615
PATA Board Meeting (Invitation only)
Venue: Sıraselviler, 2 Fl.
PATA Board Discussion (PATA Board Members only)
Venue: Sıraselviler, 2 Fl.
1615-1715
1730-1900
PATA Life Members Get-Together (By invitation only)
1930-2100
PATA Executive Board and Board Members Dinner(By invitation only)
Venue: Feriye Palace
Tue, April 22
0800-1700
Registration
PATA Youth Symposium (For all delegates)
0900-1230
0900-1000
2025 PATA Annual General Meeting (By invitation only)
Venue: Ballroom, B Fl.
1000-1100
Networking Coffee Break
Venue: Ballroom Foyer
1000-1230
Ask the PATA Experts (open for appointments)
1230-1400
Lunch hosted by The Türkiye Tourism Promotion and Development Agency (TGA)
1100-1230
PATA Chapter Meeting (For all delegates)
Venue: Beyoglu, B Fl.
1100-1230
PATA Policy Forum (Invitation only)
Venue: Pera, B Fl.
1400-1700: Conference
Venue: Ballroom, B Fl.
Welcome by Master of Ceremonies
1400-1405
Jonathan Low
CEO, Global Success Learning Academy
1405-1410
Opening Remarks by TGA
Opening Remarks by PATA
1410-1415
Peter Semone
Chair, PATA
1415-1420
Opening Remarks by Ministry of Culture and Tourism of the Republic of Türkiye
Opening Ceremony - Cultural Performance from TGA
1420-1425
PATA Thought Leaders Session: Timeless Wisdom for a Sustainable Future
This session brings together global thought leaders to explore how past lessons, and enduring values can inform the future of sustainable tourism. Speakers will share insights on economic resilience, cultural preservation, and technology’s role in fostering responsible travel.
1430-1500
Facilitator:
Noor Ahmad Hamid
CEO, PATA
Government / Ministerial Session: Building a Sustainable Future
Tourism leaders from key markets explore the future of sustainability in travel and the role of policy in shaping resilient, responsible tourism. The discussion will highlight emerging trends, innovative regulatory frameworks, and strategic policies that balance economic growth with conservation while ensuring long-term benefits for communities.
Panellists:
1500-1545
Florian Sengstschmid
CEO, Azerbaijan Tourism Board
Networking Coffee Break
Venue: Ballroom Foyer
1545-1615
Ask the PATA Experts (open for appointments)
1545-1730
Press Conference
Venue: Beyoglu, B Fl.
1545-1615
1615-1730: Conference
Venue: Ballroom, B FI.
What Makes Your Destination Unique?
In an increasingly competitive tourism landscape, standing out requires bold and innovative marketing strategies. This session will explore how destinations can innovate their storytelling, digital campaigns, influencer collaborations, and immersive content to captivate travellers and create lasting impressions.
1615-1630
Alan Elliott Merschen
Founder, The SIGMUND Project; Partner, International Insights, MMGY Global
Sustainability Panel: Temperature Rising – Our Role as Industry Players
With climate change accelerating, the tourism industry must take urgent action to reduce emissions, adopt responsible practices, and meet global sustainability standards. This panel will explore decarbonisation efforts, corporate social responsibility, and the role of sustainability certifications in driving meaningful change across the sector.
1630-1715
Randy Durband
CEO, Global Sustainable Tourism Council (GSTC)
Panellists:
Paloma Zapata
CEO, Sustainable Travel International (STI)
1715-1730
Wrap Up Day 1
PAS 2025 Welcome Dinner Reception and PATA Awards Presentation
Hosted by The Türkiye Tourism Promotion and Development Agency (TGA)
Venue: Esma Sultan Mansion
Dresscode: Black Tie or National Dress
1900-2100
Wed, April 23
Ask PATA Experts (open for appointments)
0900-1700
0900-1700: Conference
Venue: Ballroom, B Fl.
Welcome by Master of Ceremonies
0900-0905
Jonathan Low
CEO, Global Success Learning Academy
Ideation Lab: Trend Accelerator
A fast-paced session where industry leaders unveil the latest travel trends shaping the future. From shifting consumer behaviours to digital transformations, this interactive discussion will set the stage for innovative thinking.
Speakers:
0905-1005
Xin Mok
Public Sector, Mastercard Asia-Pacific
Fabrizio Angelo Orlando
Global Director, Industry Affairs Tripadvisor
Mayur (Mac) Patel
Head of Asia, OAG Aviation
In Conversation: Flying the World
An exclusive fireside chat exploring the future of air travel, sustainability, and airline innovation.
Interviewer:
1005-1030
Jackson Pek
Senior Vice President & General Counsel, Amadeus IT Group
1030-1100
Networking Coffee Break
Breakout Sessions
1100-1230
Breakout Session 1
Venue: Ballroom, B FL.
Outbound Market Focus
This session analyses the evolving outbound travel landscape, exploring trends in key source markets like China, India, and Korea (ROK).
Panellists:
1100-1140
Vikram Madhok
Managing Director
Abercrombie & Kent India Ltd
Building Tomorrow’s Tourism Workforce
As the tourism industry evolves, so must its workforce. This session explores strategies for attracting and developing talent, the growing importance of digital and sustainability skills, and how businesses can adapt to changing workforce expectations.
Panellists:
1150-1230
Olivier Berrivin
Vice President-APAC, BWH Hotels
Breakout Session 2
Venue: Siraselviler, 2 Fl.
Digital Nomads and the Future of Travel
The rise of remote work is reshaping tourism. This session explores how destinations are adapting to attract digital nomads, from visa policies to infrastructure and tailored experiences.
1100-1140
Practical AI Applications for Travel, Tourism, and Hospitality
Artificial Intelligence (AI) is revolutionizing travel, from personalized experiences to predictive analytics. This session examines how businesses can integrate AI for efficiency, customer engagement, and revenue growth.
1150-1230
1230-1400
Lunch hosted by Türkiye Tourism Promotion and Development Agency (TGA)
Optimising Tourism for Meaningful Growth
As destinations welcome increasing visitor numbers,managing tourism effectively is key to long-term sustainability.This session explores strategies for balancing growth with carrying capacity,promoting off-season travel,and leveraging technology to enhance visitor experiences while preserving cultural and natural assets.
Panellists:
1400-1445
Maria Helena de Senna Fernandes
Director, Macao Government Tourism Office (MGTO)
1445-1515
Sponsored Session
Networking coffee break
1515-1545
1545-1615
The Future of Travel and Tourism
A visionary session on how travel will evolve over the next decade, exploring trends in digital transformation, changing traveller expectations, and industry resilience.
Next Destination Presentation
1615-1625
1625-1630
Closing appreciation
Noor Ahmad Hamid
CEO, PATA
Thu, April 24
Half day complimentary tour
Four (4) tour options are available. Please note each delegate can select only one tour. Timing of each tour varies. Please refer to the tour programme on the website. Limited seats available and offered on a first come first served
Or delegate departure / self paying tour
0800-1300
PATA Annual Summit 2025 is proudly supported by:
Host
Official Airline Partner
Supporting Media Partners
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