Issues and Trends (1H2021): Maintaining Asia Pacific's E-Reputation in the Competitive Re-Opening of Global Travel

While uncertainties still dominate in the travel web social conversations, optimism around APAC travel is now perceptible, but remains volatile. Travellers’ choice is increasingly driven by trust in destinations, giving social conversations data an extra value for DMOs to consider: organic reputation drivers, vigilance points, sanitary safety conversations, secret places shared and involvement from the public and private sector daily change the reputation face of destination echoed in the social web. TCI/Travelsat provides a new update on the sentiment towards Asia Pacific travel while a fierce global competition is again taking place.

Pricing 1– Complimentary: For all PATA International Members

Chapter Member Price– $150