Dr. Jun Wu

Associate Professor & Director of International Affairs at the school of tourism & urban - rural planning, Zhejiang Gongshang University

Ms. Jun Wu is an Associate Professor and the Director of International Affairs at the Tourism College of Zhejiang Gongshang University in Hangzhou, China, bringing with her over 27 years of experience in the tourism industry and academia. She obtained her Ph.D. from Nantes University and has served as a visiting scholar at the Tourism School of Angers University in France.

Drawing on her extensive background in managing and establishing international brand hotels, Ms. Wu has played a pivotal role in leading more than 50 tourism planning, government, and corporate consulting projects. Jun Wu is highly regarded for her excellence in teaching, earning the title of Outstanding Teacher from the university in 2018 and further being recognized as the “Most Beloved Teacher” by students in 2023.
Research interests: Tourism Marketing, Hotel Enterprise Management