Speakers:
John Bailey, Managing Consultant, Global Communications Consulting
John Bailey has spent more than 25 years helping companies around the world to prepare for, and respond to, reputation challenges and crises. John offers an unrivaled breadth of international experience, having worked with more than 100 clients in over 50 countries, including in manufacturing, hospitality, FMCG, financial services and international sport. Read More
Anita Mendiratta, Founder and President of ANITA MENDIRATTA & Associates
Anita has over two decades of professional working and living experience across almost all continents. Her hands-on, cross-cultural, cross-industry, global experience in both public and private sectors has created an innate ability to feel the ‘heartbeat’ of destinations – the economic, social, political, cultural and environmental dynamics impacting and inspiring nations facing change. Read More
The response of certain governments to the COVID-19 pandemic, particularly in the Asia Pacific region, demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.
With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry. As we look to rebuild confidence and restart tourism, communication is essential in this process.
During this webinar, learn how to develop an effective and robust communication strategy and plan to quickly reassure and engage key stakeholders to support recovery from the COVID-19 pandemic and ensure effective crisis communication planning for the next crisis.
Join this webinar to learn how to:
• map your audiences
• develop and use key messages
• select the right channels
• measure success